Radha TMT - Marketing & Branding Role

Major Responsibilities :

- Work with the external marketing agencies to outline the initiatives which are required to meet the business plan.

- Work with SBUs on brand building activities including annual budget planning and execution.

- Business analytics and guidance to the Steel BU.

- Analyze market trends to identify unexploited or new markets for the products and new product development.

Accountabilities:

- ATL/BTL, Market Research, Product performance and marketing initiatives from Idea generation to implementation.

- Update the implementation of Branding activities at various levels on weekly basis.

- Appraise on strategic and Marketing activities and performance.

- Attend review meetings along with Management & HODs to check progress on strategy and marketing activities.

- Review progress on strategic initiatives, budgets for research, brand building and media presence.

- Review with marketing team at Divisional level on developments, advertising and research.

Communication & Management Skills:

- Effective communicator with excellent relationship building ability / Out of the box thinker / Strategic / Result oriented.