Race Coaching Institute - Senior Marketing Manager

Our student first culture ultimately defines what we do and why we do it. Our principles: Student first, Never deprive a learner, Be better everyday, Be original, Own it & be bold. If you live and breathe marketing, we need to talk.

We are looking for a flexible and versatile marketer who will be responsible for the growth of our sales channels.

- Marketing Head responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Requirements 

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) -

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement of teens or changes in competitive exams in government sector in Marketing or related field