Job Views:  
328
Applications:  141
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Job Code

1441316

Quikr - Manager - Financial Planning & Analysis - CA

10 - 15 Years.Noida
Posted 3 months ago
Posted 3 months ago

Role: Manager Financial Planning &Analysis (FPNA & Commercial control).

Experience: 10+ years.

Academic Qualified CA.

Location: Noida.

Notice Period: Immediate to 30 days.

Job Description:

- Experienced in sales analytics for a food company.

- Proficient in preparing sales budgets, forecasts, pricing strategies, and expense management using advanced BI tools.

- Possesses strong quantitative and analytical abilities, capable of managing and analyzing large datasets to drive business objectives.

- Adept at data collation and aggregation from multiple internal and external sources.

- Handled export divisions, working closely with distributors and channel partners.

- Skilled in managing customer and trade schemes, ensuring effective distribution strategies.

- Able to work independently with distributors regarding the closure of agreements and value chain negotiations.

- Experienced in reviewing and confirming prices for direct orders.

- Capable of working independently on TME budgets based on market conditions and aligning them with distributors.

- Possesses experience in global financial planning and analysis.

- Commercially savvy, with a deep understanding of P&L implications.

- Supports sales teams with customer profitability, channel profitability, payback for promotional activities, and product margin analysis.

- Capable of rationalizing spends and optimizing costs associated with various schemes.

- Plays a key role in MIS for management support, contributing to the introduction of new products, exploring new geographies, and identifying new business opportunities.

- Provides decision support for management, ensuring sustainable growth through innovative ideas.

- Works independently with internal stakeholders on annual plans and budgetary matters.

- Advanced computer software skills, including writing macros in Excel and using other accounting packages.

- Adaptive and willing to work across different time zones to complete tasks efficiently.

Key Deliverables:

Annual budgeting:

- Reviewing annual Operating plans (AOPs)/sales budgets basis required growth, targeted market reach, obtaining Senior Management approval and ensuring alignment with the distributor.

Pricing Management:

- Developing products value chain (pricing) basis agreed markup and established Price to Consumer (PTC) of the products.

- Periodical review of PTC, basis historical sales data of retailers and to identify scope of price enhancement.

- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands.

- Coordinating with distributors to ensure price enhancement approval from respective regional authorities and ensure implementation of new pricing into the market.

Managing trade marketing spends:

- Reviewing financial and commercial feasibility of trade marketing proposals submitted by distributors on basis of budget availability, return on investment (ROI), historical ask, net pricing, competition pricing etc.

- Aligning trade marketing spends request with distributors for any modification and issuing the TME pre-approvals within short turnaround time.

- Developing brand-wise PNL for each distributor basis actual quarterly sales and estimated quarterly trade marketing spends and updating Senior Management about distributor-wise PNL.

Distributor Management:

- Ascertaining tentative markup for the prospective distributor based on existing profitability and benchmarking with other distributors.

- Assist in negotiation and closure of commercial terms with new distributor.

- Leading finance team to ensure proper onboarding of the new distributor concerning commercial SOPS.

Marketing and Sales Analytics:

- Provide insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/geographies and facilitate strategic initiatives for improvement.

- Measurement and evaluation of effectiveness of executed marketing promotions.

- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis.

- Identify gaps, plan and design territory specific schemes to overcome competition.

Sales force enablement & effectiveness:

- Identify outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month.

- Design motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume).

- Identify outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+).

- Evaluation of sales team performance on monthly basis and compute incentive payouts and rewards.

- Derive frequency of visiting outlets basis value potential of the outlet used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive.

Forecasting Sales:

- Projection of secondary sales volume for a horizon of 3 financial years and estimate manufacturing unit requirements.

- Forecast yearly/ quarterly/ monthly/ weekly volume plans and identify opportunities & risks.

- Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs.

Monthly Operations Review Report (MOR):

- Report on budget achievement, growth (volume and value) for the month and year till date.

- Executive summary highlighting environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization.

Route to Consumer (RtC):

- Project Lead for all regional implementation, requirements and smooth execution of RtC project.

Perfect Outlets:

- Segmentation of outlets based on Gross Sales Value (GSV) contribution to region.

- Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets.

- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement.

- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating.

Online Daily Sales Report:

- Measuring availability of brands in outlets on a weekly basis and provide targets to fill gaps.

- Measuring and monitoring coverage of frontline sales team.

Miscellaneous Activities:

- Prepare management presentations for review.

- Review monthly and quarterly financial reports of various oversee distributors.

- Maintain dialogues and working relationship with overseas distributors.

- Implement a Business Intelligence tool and dashboard reports.

- Support management team and the Heads of Department with data-driven analysis.

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Job Views:  
328
Applications:  141
Recruiter Actions:  0

Job Code

1441316

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