QuickSell - Performance Marketing Manager

About the role :

- Plan and execute all web, SEO/SEM/Mobile app marketing, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Create a performance metrics framework to set and evaluate goals for every campaign

Functional Competencies :

- Demonstrable experience leading and managing SEO/SEM/Mobile app marketing, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Knowledge of website analytics tools (e.g., Google Analytics, Mixepanel, Appsflyer, Branch etc)

- Cultural fit: Structured problem-solving skills. Willingness to learn, experiment and grow. Good communication skills

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Managed a team of 3-4 team members.