Job Description :

Brand Manager

Responsibilities:

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Essential skills:

- Business savvy

- Ability to multitask

- Excellent written and verbal communication skills

- Strong research and analytical skills

- Comfort with CRM software

- In-depth understanding of the company's current products and future concepts

- A willingness to listen

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Professional judgment and discretion that comes from years of experience in the field

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

About us

QI Spine is a disruptive Health Tech player that is solving the world's Spine Care problem through Data Intelligence. In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in a most efficient and long-lasting approach. Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.