Qapita - Marketing Analyst

- We are seeking a detail-oriented and data-driven Marketing Analyst to join our growing marketing team.

- The ideal candidate will analyze market trends, track campaign performance, study customer behavior, and provide actionable insights to drive strategic marketing decisions.

- This role bridges the gap between data and marketing execution, helping us understand what works, what doesnt, and where we can grow.

Key Responsibilities

Data Analysis & Reporting

- Analyze marketing performance metrics (e.g., traffic, engagement, conversion, ROI) across digital and offline channels.

- Track and report on KPIs using tools like Google Analytics, Excel, Tableau, or Power BI.

- Generate regular dashboards and performance summaries for internal stakeholders.

Market & Competitor Research

- Conduct in-depth research on market trends, industry benchmarks, and competitor activities.

- Identify emerging trends, gaps, and opportunities in the market landscape.

Campaign Effectiveness

- Support the marketing team by evaluating the effectiveness of campaigns (email, social media, paid ads, SEO, etc.)

- Provide insights and recommendations to improve targeting, messaging, and channel strategy.

Customer & Segmentation Analysis

- Analyze customer demographics, preferences, behavior, and purchasing patterns.

- Support segmentation strategies to personalize marketing efforts.

Collaboration & Strategy Support

- Work closely with digital marketing, product, and sales teams to align data insights with strategic goals.

- Help optimize marketing spend by identifying high- and low-performing channels and tactics.

Required Skills and Experience

- 26 years of experience in a marketing analytics, business intelligence, or data-driven marketing role.

- Proficiency with marketing tools and analytics platforms such as: Google Analytics, Google Data Studio, SEMrush, HubSpot, Salesforce Marketing Cloud, etc.

- Strong Excel and/or SQL skills for data manipulation and visualization.