AssociateDirector - Customer Retention Targeting Industry - ecommerce. Roles & Responsibilities : - Create monthly strategies for the growth of revenue from existing users of the platform - Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases - Manage end-to-end ownership of monthly and quarterly promotional events to maximise revenue - Drive adoption, renewal and consumption of existing loyalty program members - Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing - Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse - Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximise retention - Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimise re-engagement strategies - Work closely with Consumer Product and Customer Service teams to improve Post Order Experience and Customer Support Experience. Desired Skills & abilities : - 10+ years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses - A hustler and a leader with great attention to detail - A keen sense of ownership, speedy execution and resourcefulness - Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities - Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans - Ability to develop strategies and measurable implications with strong analytical skills - Prior experience of managing and developing people and skills is a must - Prior experience of working with internet companies will be a plus - Candidates with MBA/PGDM in Marketing from a premier Indian/International B-School will be preferred

Bangalore

Purplle.com - Associate Director - Customer Retention 

Purplle.com - Associate Director - Customer Retention  ,Job Description for Purplle.com - Associate Director - Customer Retention  in Purplle.com in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Purplle.com - Associate Director - Customer Retention  in Purplle.com in  Bangalore for (6-10) years of experience. Apply Now!