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06/04 Esha A
Talent Acquisition at Purplle.com

Views:9459 Applications:2911 Rec. Actions:Recruiter Actions:124

Purplle.com - Brand Manager - IIM/ISB/FMS/MDI (1-3 yrs)

Mumbai Job Code: 910941

Required experience

- 1 to 3 years of professional experience in a leading consumer goods or brand company, with atleast 3 years in brand management

- Currently working for a consumer goods or digital brand company, preferably currently a brand manager of a high growth brand with end to end responsibility

- Past experience in sales or commercial function - good understanding of a full P&L and how marketing or branding efforts impact the business P&L

- Candidate should hold an MBA from a top tier B School and should have a superior academic and performance record; Engineering or quantitative under graduation will be a plus

- Candidates with tier-1 MNC CPG background (HUL, P&G, J&J, Pepsi, Coke, Kraft, Mondelez) will be a plus

Critical skills required for the role

- Ability to develop a business plan for the brand including all aspects of sales & marketing for the brand

- Ability to run and end to end branding campaign from scratch including developing value proposition, creative communication, media distribution and tracking campaign ROI

- Ability to generate consumer insights from feedback of consumers and channels to improve brand positioning

- Excellent proficiency with numbers, analytics and consumer marketing skills to assess effectiveness, efficiency and ROI

- Strong communication skills

- Ability to work independently and lead a team

- Highly driven, result-oriented and strong work ethics

- Long-term minded, trustworthy, transparent

- Walk the talk- entrepreneurial mentality, i.e. develop a strategic vision and do what it takes to get things done

Women-friendly workplace:

Maternity and Paternity Benefits

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