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12/05 Esha A
Talent Acquisition at Purplle.com

Views:17773 Applications:4658 Rec. Actions:Recruiter Actions:208

Purplle.com - Brand Manager - IIM/ISB/FMS/MDI (1-3 yrs)

Mumbai Job Code: 1094384

Required experience

- 1 to 3 years of professional experience in a leading consumer goods or brand company, with atleast 3 years in brand management

- Currently working for a consumer goods or digital brand company, preferably currently a brand manager of a high growth brand with end to end responsibility

- Past experience in sales or commercial function - good understanding of a full P&L and how marketing or branding efforts impact the business P&L

- Candidate should hold an MBA from a top tier B School and should have a superior academic and performance record; Engineering or quantitative under graduation will be a plus

- Candidates with tier-1 MNC CPG background (HUL, P&G, J&J, Pepsi, Coke, Kraft, Mondelez) will be a plus

Critical skills required for the role

- Ability to develop a business plan for the brand including all aspects of sales & marketing for the brand

- Ability to run and end to end branding campaign from scratch including developing value proposition, creative communication, media distribution and tracking campaign ROI

- Ability to generate consumer insights from feedback of consumers and channels to improve brand positioning

- Excellent proficiency with numbers, analytics and consumer marketing skills to assess effectiveness, efficiency and ROI

- Strong communication skills

- Ability to work independently and lead a team

- Highly driven, result-oriented and strong work ethics

- Long-term minded, trustworthy, transparent

- Walk the talk- entrepreneurial mentality, i.e. develop a strategic vision and do what it takes to get things done

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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