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18/02 Venkat
HR at Puravankara

Views:2677 Applications:536 Rec. Actions:Recruiter Actions:426

Puravankara - Brand Manager (1-4 yrs)

Bangalore Job Code: 1051335

- Plan and execute the annual marketing calendar for owned brands including budget, ATL/BTL etc. in alignment with the overall portfolio plans in order to meet AOP Targets

- Own & drive the GTM development process for brand/s, ensuring cross-functional working to develop & deliver impactful campaigns.

- Generate insights by leveraging data and consumer / market research to design value propositions and marketing strategy

- Monitor the competitive landscape regularly and basis insights generated, make required recommendations w.r.t. to design, pricing, customer experience, etc.

- Define the customer journey and site experience elements for the brand/s

- Develop a close understanding of the TG/s for the brand and take all decisions with a customer first approach

- Liaise with external agencies to develop high quality brand assets for building consumer affinity and driving sales

- Lead the product training for all functional teams to ensure accuracy and consistency in messaging

- Support the team in driving successful product launches, activations and marketing initiatives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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