Punjab Innovation Mission - Assistant Manager - Marketing

About the Mission:

The Punjab Innovation Mission was conceptualised in 2020 as one of the key recommendations of the Group of Experts under the chairmanship of Former Deputy Chairperson, Planning Commission, Montek Singh Ahluwalia. The Mission is being led by Pramod Bhasin (Founder and former President, Genpact, Founder Asha Impact, Chairman Clix Capital and ICRIER) with the support of senior business leaders, successful entrepreneurs and marquee investors. It is a private sector-led initiative with strong government backing to provide curated support to startups and spur entrepreneurial activity in Punjab. The Mission will provide entrepreneurs access to a global pool of mentors and investors, market access, and acceleration support through three key levers.

- The first, a Pollinator, to host start-up focused events across cities in Punjab to stimulate an entrepreneurial mindset and bring key stakeholders - industry, academia, investors and government - to support start-ups. It will also deeply engage with the diaspora and enable them to contribute their time and capital to support innovation in the State.

- The second lever will be an - Accelerator- to help scale start-ups globally through curated mentorship, market access and investor connects.

- The third will be an INR 150Cr Innovation Fund to support early-growth stage entrepreneurs in the State. The fund will be steered by marquee investors with global repute.

The vision is to build Punjab into one of the top innovation ecosystems in the country by providing the right building blocks to support dynamic entrepreneurs. The Mission will create high-value jobs, drive creative solutions to solve socio-economic problems, put Punjab on the radar of investors and bring new products/concepts to the market and drive sustained economic growth.

The roles and responsibilities shall include

- Driving integrated marketing communication across touchpoints

- Digital: Social Media & Website

- Email & Databse Marketing

- Content Marketing

- Campaign execution

- Joint Marketing with Incubators, Colleges, Associations & Industry Bodies

- Partner with creative & social media agencies to drive strong marketing execution and achieve the Mission's objectives.

- Align with stakeholders internally to drive execution excellence

Eligibility for the Role:

- We're looking for passionate and dynamic individuals who want to create a difference in the entrepreneurial ecosystem in Punjab and be part of a unique partnership between the private sector and the government.

- 3-5 years of marketing experience

- MBA from an accredited institution preferred

- Proven capability in driving marketing communication through available channels (digital marketing, website, email, social media, content, events)

- Eye for detail, ability to work with the agencies to provide the right inputs for effective delivery of campaigns

- Effectively prioritize and multi-task.

- Able to work in ambiguity and lead the discussion to measurable outcomes

- Demonstrable experience collaborating with cross functional teams

- Strong Interpersonal communication skills

Selection Process:

A preliminary screening round will be followed by 2-3 rounds of interviews and presentations. Due to the high volume of applications, we will only be able to notify shortlisted candidates