Summary: Create, execute and track SEO strategies and KPI's that are aligned with Ecommerce goals to drive organic growth, larger market voice, and increased search engine presence. Objectives: PUMA.com, PUMA stores - Collaborate with Ecommerce, Merchandising, and Development teams on website strategy from ideation to implementation and reporting - Analyze and leverage customer insights and online behaviors in order to enhance overall functionality, conversion rate, and user experience - Conduct technical site health analyses, competitor/industry analyses, and opportunity analyses. - Create and communicate on backlink opportunities, keyword tracking, and overall best practices - Ensure new and existing content is optimized and implement necessary research and strategy to support this Implement a test and learn culture with our internal and external partners to identify insights that can be leveraged across the organization and provide actionable next steps - Track and improve local SEO for PUMA offline stores to drive traffic ECOM platforms: - Analyse search appearance data to suggest changes to cataloguing, keyword tagging to increase PUMA's organic share of voice - Work with the platforms to understand the nuances and optimize PUMA's listings Merchandising &amp; Retail: - Analyse search behaviour for industry and PUMA to suggest strengths and opportunities - Track PUMA's search presence across platforms and suggest strategies and interventions for improvement Qualifications: - At least 4 years of experience with a minimum of 2 years in SEO - Ability to problem solve and think critically - Strong analytical skills and stakeholder management - Extremely KPI focused, result-oriented, improvement and innovation-driven mindset - Passion and knowledge about sports, retail and Indian digital environment is a plus

Bangalore

Puma - Manager - Search Engine Optimization 

Puma - Manager - Search Engine Optimization  ,Job Description for Puma - Manager - Search Engine Optimization  in Puma Group in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Puma - Manager - Search Engine Optimization  in Puma Group in  Bangalore for (5-7) years of experience. Apply Now!