Publicis Groupe - Creative Director

Creative Director - Copy (Digital)

Delivery :

- Possesses expert knowledge in copy. Point of authority and/or source of knowledge for the company. Directs several major projects or programmes with significant business impact. Motivates and inspires excellence in work.

- Manages, mentors, coaches and develops a team of designers and copywriters. Sets measurable objectives for team.

- Develop and execute account growth strategies with account core team members.

- Places client satisfaction at the highest priority. Respects and maintains client confidentiality and possesses and cultivates a positive attitude toward the client.

- Proactively identifies project risks and mitigates those risks through effective guidance, teaming and leadership.

- Strong time management and creative resource management capabilities.

- Handles difficult client situations and successfully leads them

Company responsibilities :

- Demonstrates presence and authority in dealing with all organisational levels.

- Develops or engages others in developing conceptual solutions for complex, non-routine problems and issues. Creates a climate, which encourages and cultivates imagination, new ideas, best practices and fresh perspectives.

- Encourages others toward brainstorming, unrestrained thinking, and extreme ideas directed toward effective implementation of technology-related business solutions.

- Uses creative and innovative thinking applying principles, theories and concepts to a wide-range of problems through effective implementation of ideas.

- Responsible for representing and communicating Digitas- creative and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments and has successful experience working with and selling to clients.

- Serves as escalation point and resolves issues within team or group.

- Ensures consistency in discipline management and communication of key initiatives and messages.

- Develops industry knowledge and expertise.

- Contributes to the thought leadership of Digitas- India creative discipline.

Qualifications and Experience:

- Experience in creating and implementing brand strategies.

- Bachelors or higher degree in a creative discipline. Relevant experience and training may be substituted.

- Has successfully directed/ managed multidisciplinary creative teams in the production of Internet, digital marketing and multimedia products and has worked in multi-disciplinary teams that included producers, illustrators, designers, writers, experience architects, usability experts and technologists.

Skill Requirements :

- Possesses and applies advanced knowledge of copywriting in the completion of major and complex projects. Achieves recognized standing in professional field through original, creative contributions. Mastery of existing and emerging organisation's technologies, processes, and practices

- Understands and applies managerial concepts and techniques such as work planning, coaching, mentoring, and evaluating. Assembles project team, defines work plans and deliverables, schedules assignments, and reviews and evaluates work product. Provides technical direction and guidance to work team

- Develops team with appropriate talents and skills for accomplishing projects. Develops reward and recognition practices that reinforce individual and team performance

- Plans the work of design and content teams to ensure effective integration of activities

- Develops plans for using resources to meet major goals and objectives having a significant business impact. Anticipates near-term staffing and skill-mix needs and plans accordingly

- Exhibits awareness of design best practices and principle for designing for Global brands. Understands branding concepts and activities.

- Working knowledge of web tools and language capabilities and limitations.

- Exhibits proficiency in web standards and procedures.