HR Executive at Publicis Groupe
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Publicis - Brand Partner - Advertising Firm (7-11 yrs)
Brand Partner
- Brand Director/ Brand Partner
- Crisis Manager & Problem Solver
- Drive Profitability
- Oversee the work done by the BD/BA/team.
- Ensure the smooth management of day to day operations. Foresee problem areas and arrest them.
- Ensure execution of all types of campaign/work keeping in mind the process from - presenting a campaign to final execution
- Share learnings regularly - market intel, news etc which impacts the brand in any way.
- Drive product differentiation viz a viz all competitors (brand and agency level)
- Manage Un-approved Estimates, Approved Estimates, Invoicing and outstanding
- Role model for conduct and culture: Embodiment of the agency culture and drive it with team to the junior most level.
- Brain storm with Planning for initiation of all key projects and be able to engage on strategic inputs, workshops, brand refresh, communication refresh etc.
- Guide creation of crisp brief and oversee those written by the BD/BA/team.
- Engage in first hand primary research and market visits. (Should have conducted primary research atleast 200 hours year on year at BD level)
- Ensure, all big and small presentation are well orchestrated and good contributions are being made to them
- Acquaint self and team with ASCI
- Business Growth - Drive business growth discussions (internal) and help identify potential opportunities for the agency business growth
- Constant Skill development/enhancement/upskilling - self and team
- Drive proactive work / thinking and culture
- Actively lead New Business pitches
- Revenue Management
- A good relationship manager with clients for them to see you as dependable/reliable, attentive, active, knowledgeable team player. Should be persuasive and confident on creative projects/selling. Excellent written and verbal communication.
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