Proptiger.com - Digital Marketing Manager

- Plan and execute all digital marketing, including SEM(Google), Facebook Campaigns, emails, SMS and display advertising campaigns.

- Design, build and maintain Affiliate campaigns

- Design and build Emails and Ads creatives.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Automate and manage day-to-days tasks.

Key Requisites

- Bachelor science/engineering/computers/marketing or a related field With work experience 4-6years.

- MBA/MCA will be added advantage.

- Proven working experience in digital marketing

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends, SimilarWeb)

- Experience in setting up and optimizing Google Adwords campaigns, Facebook ads.

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement