HR at PropTiger
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Proptiger - Product Manager (4-6 yrs)
Who we are?
- Elara Tech is India's first full stack real estate services company at scale. We are the largest demand aggregator in digital real estate with every 3rd home seeker searching or transacting on our platforms - Housing and Makaan. We are also one of the biggest residential real estate transactions company for new home sales and rentals, having completed transactions worth over $ 2 billion.
- We are the only player in India offering the full range of services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post- sales service. It's our strong belief that the way forward in the digital real estate space in India is through a full stack approach powered by a strong demand aggregation engine (such as Housing.com and Makaan.com) coupled with a best-in-class on-ground fulfilment capability through PropTiger. A full stack approach allows us to control the consumer journey end-to-end, which results in a step function improvement in consumer experience. Our customer centricity is reflected in our Net Promoter Score given by our customers which is among the best in the Industry.
- Our objective is to bring the best-in-class services to consumers and create a unified technology-driven platform that can serve all needs of consumers, developers and brokers, with respect to buying, selling and renting of homes. We leverage the power of technology and data to make the home buying experience rewarding and easy-to-use and functions on the fundamentals of trust, transparency and expertise. As a digital marketplace with an exhaustive range of property listings, we know it is easy to get lost. We guide home buyers right from the start of their home search to the very end.
- We are led by seasoned professionals from the top B-schools like Harvard Business School, Stanford, ISB, IIM-B, IMT, IIT, ICAI and prominent companies where they have made significant contributions in their respective domains. Our team is young, talented, creative, supercharged and is spread across India through a network of offices in 9 cities in India and 1 international office in Dubai.
- Elara Technologies Pte. Ltd., which owns PropTiger, Housing and Makaan is backed by some of the leading blue chip investors including NewsCorp, REA, SoftBank, SAIF and Accel NewsCorp is a New-York based global media and information services company and has a substantial presence in digital real estate through its investments in REA and Realtor.com. REA is the leading digital real estate company in Australia with a market cap of 7 billion US dollars and has a controlling stake in iProperty, which is a leading platform with significant presence in South East Asia. Realtor.com is the second largest digital real estate company in the US. SoftBank Group Corp. is one the leading VC in late stage technology start-ups with investments in brands like Uber, Ola, Flipkart, Oyo etc. Prominent investments of SAIF partners are Justdial, MakeMyTrip and HomeShop18 and Accel Partners owns a stake in Facebook, Flipkart and Myntra.
Our Vision :
Delivering trustworthy experiences that you cherish for a lifetime.
Our Mission :
To be the first choice for our consumers and partners in their journey of discovering, renting, buying, selling, and financing a home. We do that we data, design, technology and above all the passion of our people, while delivering value to our shareholders.
Our Culture :
- Culture forms the core of our foundation and our effort towards creating an engaging workplace has resulted in Elara Technologies (Housing, PropTiger & Makaan) being ranked 34th among the coveted list of India's best 100 companies to work for in 2019 by Great Place to Work Institute, in partnership with The Economic Times. Elara Technologies (PropTiger & Makaan) were also ranked 95th in 2017.
- Our technology team has a strength of 100+ with varied technology experience in latest and greatest of the tech stack. We are passionate about delivering key features to customers with super agility and high quality.
What does this role hold for you??
- Determining customers' needs and desires by specifying the research needed to obtain market information
- Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes
- Constantly work with business owners, sales, customer service and operation team to understand company's mission and then collaborate with technology & design teams to move closer in achieving that mission
- Assessing market competition by comparing the company's product to competitors' products
- Responsible for steering products throughout the innovation stage & execution cycle, focusing specifically on experimenting, analyzing and tweaking product for our intended customer base
- Creating and executing product initiatives focused on driving measurable results in conversions, user engagement and traffic growth on Housing, Makaan & PropTiger website and mobile apps
- Working with the team to plan and drive execution of consumer facing features
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute
- Developing detailed, crisp requirements that can be used to create product specifications and architecture for each product.
- Should be able to mentor and groom team
Apply if you have:
- 4-6 years of hands on product-experience in delivering scalable and effective consumer Internet products
- Experience in consumer-facing online/ mobile products
- A technical degree from tier 1/ 2 institutions is preferred
- Strong exposure to analytics and performance measurement tools like Google Analytics, Mixpanel or similar
- Hands-on software engineering/ business analytics experience (desirable)
- Strong Customer Centricity i.e. having an emotional connect with your customer and merging objectivity in your analysis while understanding the actual problems that they face
- A streamlined thinking and logical depth to break down complex problems in solvable steps
- A strong bias towards swift action and hunger for results to figure out what's best for your customer- in short "Driver Personality with Product Judgment skills"
- A high bar for design and product architecture- something you wish to exemplify in not only your contributions, but also the products you work on
- Love for Data i.e. ability to make quick decisions based on small or large sets of data and embed this as a habit in every key decision you make
- The knack of monitoring and measuring launched products and feed learnings back into product development process
- An experience with launching mobile first products (desirable)
Know more about us - Know more about us and our team, visit www.housing.com, www.proptiger.com & www.makaan.com