Recruitment Manager at Flipcarbon Integrated Pvt Ltd
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Programmatic Revenue Manager - Media (5-15 yrs)
Responsibilities
- You will be in charge of running and increasing revenue from open programmatic revenue streams
- You will be monitoring daily monetization performance from our different SSPs and optimizing the yield, based on thorough data analysis
- You will constantly identify new opportunities and collaborate on strategic optimizations with the existing core demand partners
- You will drive the integration of new demand partners including assessing the business case and revenue impact, investigating the level of integration effort, communicating results
- You will highly contribute to improving the Ad-Tech Stack from the sales side by:
- Following industry trends and developments feed our ad-related roadmap
- Implementing and optimizing this stack together with the Product & Engineering team
- Work with trading desks and agencies to showcase our programmatic offerings
- Act as the day-to-day contact for monetization partners including but not limited to DSPs, SSPs,
- Trading Desks and Ad Networks
- Pre-existing relationships with major SSP's and DSP's
- Knows how to make tags etc via DFP and other ad servers
- Brilliant knowledge of the market and stays updated with trends
- Knows how to optimize for revenue maximization via price flooring etc
- Knows Prebid, DFP, EBDA, TAM, UAM
- IVT filtering on IAS, MOAT, etc
- Proven track record establishing, developing, and executing key distribution, product, and monetization partnerships
- Domain-specific knowledge/experience in digital advertising, monetization, video marketing.
- Excellent communication skills
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