Programmatic Manager - Marketing

Exp : 12 - 14 Years 

- As a Programmatic Manager you will be responsible for launching, and managing campaigns using demand-side platforms to deliver positive outcomes for our client. An ideal Programmatic Manager is a self-starter, numbers-oriented, analytical thinker who is able to creatively leverage data to drive results and achieve client goals and objectives.

- Owns day-to-day performance of campaigns - completely accountable for tactics in market and according performance

- Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

- Trains senior analyst and lead level team members on more advanced programmatic buying best practices

- Stakeholder Management

- Works with the agency team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

- Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization

- Active point person for agency on campaign performance, optimization, and reporting

- Active resource to junior team members for storytelling, QA ing, agency interaction

- Leading agency briefing discussions and collaborative planning meetings

MUST HAVE SKILLS :

- Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 7 years

- Able to communicate the value prop of programmatic media and buying and related technologies

- Works with agency to develop client performance objectives and success metrics

- Able to develop new ideas/techniques to showcase team value

- People and client management

- Perform management

- Delivering as per agreed service levels

- Customer Satisfaction