Program Manager - Performance & Digital Marketing

Responsibilities:

- Own PnL of the marketing programs - engagement, revenue, upsell.

- Own performance marketing across all acquisition channels - SMM, SEM and 3rd party PPC, PPL etc.

- Collaborate with demand gen and brand marketing for go-to-market strategy, campaign planning, execution and reporting.

- Constant evaluation of new and existing acquisition channels to drive high quality subscribers and opportunities.

- Work closely to develop content, design, targeting and channel strategies while working with appropriate teams for execution.

- Giving actionable feedback to content & design for continuous improvements.

- Analyse program data, drive insights, report to the right stakeholders and develop constant improvement strategies to achieve overall targets for the team.

- Hands-on execution & optimising campaigns on several programmatic ad platforms - search, display, retargeting, affiliate, social etc.

- Demonstrate superior technical expertise and organisational capabilities in project and campaign management, market research and commercial awareness.

- Closely work with sales & inside sales teams to measure program ROI.

Performance Metrics:

- # SQL/Opportunities

- Cost per Opportunity, CAC

- Channel based conversion metrics

Who Should Apply:

- 3-6 years as a full stack marketer with a high focus on performance marketing/program management.

- Previously worked with marketing automation technologies. (Hubspot/Marketo/Pardot/Active Campaign)

- Executed ad campaigns across channels (search, display, affiliates etc) and managed annual ad budgets of >50L.

- Strong verbal and written communication skills.

- Marketing experience in a high growth tech company.