Role Details :
1. To work closely with BU Heads to create BU-wise plans on liabilities business and support in execution to deliver a robust, sustainable, retailized and diversified Liability franchise
2. Leverage bank's product capabilities to enhance product penetration across clients & RMs
3. Assist in implementation of synergy initiatives across different BUs of the bank
Key Responsibilities
1. Align BU-wise liability strategy in line with Bank's objective towards LCR (Coverage) & NSFR (Stability), progressively enhance retailisation of deposits across BUs
2. Create workable CA strategy & drive CA uplift to impact Cost of Deposits, closely manage cost of Term Deposits
3. Conduct market analysis, feasibility studies, trend analysis & use external information to identify opportunities
4. Scan market & identify emerging trends, market benchmarks to build Product Vision & Strategy for the respective product teams
5. Liaise with product teams to support building of customer-centric solutions (Digital Banking, API, Sector Solutions, Transaction Banking)
6. Co-create initiatives to enhance customer retention, activation & deepening, support client acquisition with inorganic/alternate sourcing channels
7. Plan, propose, monitor & review liability product programs required to meet business targets, way forward & course correction
8. Support Head - PBLG in driving frontline (BU + Product teams) KRAs to Bank Liability Goals, create appropriate Incentive model, Rewards & Recognition program
9. Enhance BU Synergy with BFIL and CFD for capitalizing on potential opportunity on existing clients
10. Work closely with Program Head - Liabilities and Head DFIG in driving key metrics/initiatives/special projects
11. Monitor the key metrics & drive initiatives to improve the same
a. CIF Penetration of CASA/CMS/Payment Solutions in Asset clients
b. Client level wallet share in key segments (Affluent, NR, SME, CCBG)
c. Product holding & CMS penetration across bank
d. CASA Ratio, Liquidity Coverage Ratio, Cost of Deposits
e. Share of granular deposits in total liabilities
Education and Work Experience Requirements:
EDUCATION
Essential Requirement: MBA/PGDM
Preferred: MBA/PGDM from Tier I B School + B.Tech. from NIT/IITs
WORK EXPERIENCE
Essential requirement: 5-8 years of experience in Financial Services Domain
Preferred: Experience in Strategy Consulting/Business Planning/Program Management roles in Banking
Any specific requirements
- Strong Analytical skills, problem solving capability, orientation to detail & interpersonal skills
- Program/Project Management Skills
- Proficiency in MS Office (Excel, Power Point)
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