Program Head - Co Branded Credit Cards

What are we looking for : Co-brand Program Head NEW Co-brand (VP1/VP2)

- Develop and implement a credit card Issuer business strategy to meet Net profit goal

- Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.

- Responsible for product design, packaging, communication, promotions and customer insights 

- Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.

- Increase penetration of sub products and cross sell products with a view to enhancing profitability.

- Develop Consumer Product Program covering all aspects of the credit cycle - Product Program, credit acquisition, a/c maintenance, Portfolio Management & MIS, Collections & write off.

- Responsible for sales from all channels including Digital, cross selling, Branches Interface with Visa & Mastercard to ensure compliance, remain conversant with emerging trends and to leverage relationship to the Banks advantage.

- Work closely with Operations, Technology in providing a seamless credit card experience for the customer base

Some basic checks.

- Should have 8 to 10 years of Banking experience, 5 to 6 years of which should be in Credit Cards Business. 

- Should have relevant exposure to Credit Cards Marketing & product development

- Sales exposure is advantageous