Senior Consultant - BFSI at Mount Talent
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Program Head - Co Branded Credit Cards (9-20 yrs)
What are we looking for : Co-brand Program Head NEW Co-brand (VP1/VP2)
- Develop and implement a credit card Issuer business strategy to meet Net profit goal
- Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
- Responsible for product design, packaging, communication, promotions and customer insights
- Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.
- Increase penetration of sub products and cross sell products with a view to enhancing profitability.
- Develop Consumer Product Program covering all aspects of the credit cycle - Product Program, credit acquisition, a/c maintenance, Portfolio Management & MIS, Collections & write off.
- Responsible for sales from all channels including Digital, cross selling, Branches Interface with Visa & Mastercard to ensure compliance, remain conversant with emerging trends and to leverage relationship to the Banks advantage.
- Work closely with Operations, Technology in providing a seamless credit card experience for the customer base
Some basic checks.
- Should have 8 to 10 years of Banking experience, 5 to 6 years of which should be in Credit Cards Business.
- Should have relevant exposure to Credit Cards Marketing & product development
- Sales exposure is advantageous
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