Vice President - Marketing

ABOUT THE COMPANY

Progcap is an award-winning Fintech company that is engaged in the business of identifying and underwriting small businesses that need credit, generating credit score using alternative data and marketing of financing products. The company is working towards revolutionizing the way financial access is delivered to underserved segments of the Indian retail economy, through specialized financing and technology products that empower small and medium businesses (SMBs) to progress without obstacles. Working at the intersection of software and financial services, Progcap aims to be the first full-stack retailer-focused digital bank in India. Through its unique LMRF (Last Mile Retailer Financing) Facility, Progcap is solving a lot of problems in the entire supply chain along with bringing the underserved and capital starved MSMEs into formal financing space.

As a company, Progcap has demonstrated exceptional track record, by partnering with over 80 + fortune 500 brands, working with over 700,000 on its platform, credit solution of over ~18000 Cr and raised over USD 100 Mn across three rounds of funding, navigated a global crisis coming out with NIL NPAs and growing the business 15x from pre-Covid levels.

The company is backed by Creation Investments, Google, Tiger Global , Sequoia capital , GrowX and other well-known investors. To know more about ( www.progcap.com)

JOB DESCRIPTION

- Own the brand positioning, brand health and brand assets for the organization across products

- Plan, strategize and execute marketing campaigns and activities to establish & maintain brand presence in the market

- Work closely with key stakeholders and marketing teams / agency(s) to understand requirements of the brief/campaign, develop concepts and drive results

- Engage with multiple partners as required to track and improve efficiency of marketing strategy and campaigns

- Build, lead and review creative work for print and digital marketing

- Manage budget for advertising and promotional items

- Create impactful brand presentations for internal and external stakeholders

- Drive competitor, customer, and consumer insights analysis

- Take ownership of all performance platform delivery and proactively identify and suggest next steps

EDUCATION

- Full time MBA/PGDM from a Tier-1/2 institute

EXPERIENCE & SKILL SET

- 10 years of overall experience with at least 5 years of experience in leading/working in a marketing team/creative agency

- Expertise in building brand, driving awareness, generating demand & managing customer acquisition funnel

- Strong understanding of offline and digital marketing with in-depth understanding of marketing trends, channels/platforms, tools, etc.

- Strong creative vision with an understanding of business objectives

- Excellent interpersonal skills and data driven decision making