Product Marketing - Terminals/Handsets

Assistant Manager - Terminals

Client - Client of Right Resource

JD:

- Portfolio Planning based on Understanding of business objectives & strategy across verticals, strong analytics of Base & Industry

- Strategic Marketing Plans : Segmentation, Targeting, Positioning and Pricing

- Consumer Research

- Identify products to be launched or select the right products among available selection from portfolio of various partners

- Finalising the pricing based on financials and ensuring we achieve the financial objectives.

- Developing detailed product presentations

- Developing detailed Strategic marketing presentations

- Timely briefing and Evaluation of all GTM communication elements including advertising, PR, POSM, online content for products being marketed

- Costing, pricing, schemes and budgeting for products

- Prelaunch and post launch product feedback from trade and consumers

- Preparing product training modules for customer service, sales team and in shop promoters for the products

- Updating India Website with new products

- Market visits for product, pricing feedback from sales teams and channels

- MIS reviews

Qualification - MBA/Post Graduation

Candidate profile:

- Product Marketing skills, electronics/terminals is preferred

- Experience with a handset company is essential..pref a MNC background

- Experience in Both Sales and Product Management

CTC - 8 - 9 Lacs PA

Contact Person - Shalaka
Contact no - 022 25923464
Email ID - shalaka@rightresource.co.in