18/08 Madhusudhan
Consultant at Hunter - Z Research Private Limited

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Product Marketing Specialist - IT (4-10 yrs)

Bangalore Job Code: 841338

Looking for a Product Marketing Specialist to develop and execute sales/marketing strategies to increase awareness and adoption of the product. Ideal candidate is a passionate experienced B2B product marketer with proven success in working with established as well as emerging products and driving GTM strategies. 3 years of experience in marketing for a B2B SaaS company.

Role and Responsibilities

- Create, and Drive the Go-To-Market (GTM) strategy for Fintech products.

- Work across functions including product, sales, customer success, and analytics, to drive product roadmaps, strategy and execution.

- Define the value proposition, target customer segments, and GTM playbooks for multiple products.

- Enable and train the Sales, Marketing and Customer Success teams in positioning the products.

- Own and drive creation of collaterals, content, and demos.

- Work on lead generation and customer acquisition.

Desired Skills and Experience

- Bachelor's degree or equivalent in computer science, engineering or related field of study. MBA or advanced degree in computer science or engineering preferred.

- 4+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.

- Exceptional written and verbal communication skills; understanding of the fintech space.

- Proven ability to develop creative solutions for ambiguously defined problems.

- Track record of rolling out successful large scale marketing campaigns.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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