Product Marketing Specialist - Internet/Online - IIM/ISB/FMS/MDI

Objective of the position:

To develop and execute offline and online marketing strategies for increasing adoption and sale of our product.

Key Competencies:

- Experience in creating customer-facing content that is tailored to the internet shopper especially the young generation of students

- Strong creative skills especially in writing short copies for app notifications, online ads, social media posts

- Understanding online marketing metrics for app and web and ability to gauge success

- Enthusiasm for experimentation

Roles/Responsibilities:

- Plan and develop online marketing campaigns:

- In App notifications, Android Play Store, Google Ads

- Social media platforms

- SEO, SEM strategizing

- Create copy for Ads, Brochures and product videos

- Plan and work with creative agencies for design creatives, videos and print ads

Academic Qualifications: MBA from a Tier 1 institute, not necessarily the Ivy League; plus an

Engineering Degree