Product Marketing Specialist - Internet/eCommerce

Product Marketing Specialist

Roles & Responsibilities :

Go-to-market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Monetisation :

- Drive monetisation strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

Requirements :

- 3-6 years of experience in designing the product marketing strategies which includes GTM, User engagement, retention and acquisition. Someone who has worked on Paid media and is good with analytics skills.

- B2C Experience is mandatory (Startups/Tech Based firms/Ecommerce/Online/Internet)

- B2B AdTech Candidates can apply