Product Marketing Role - Internet/Online

About the Role

Demand Generation for our recruitment solutions which includes new customer acquisition, reactivation of lapsers and cross-selling / upselling to existing customers.

Key Responsibilities:

- Lead generation thru social media channels with different engines

- Identify suitable lead generation channels and gather requirements/scope of work.

- Putting efforts to fetch the sizable leads from social media and marry them with the different lead extractor tools

- Collaboratively work with the sales, marketing, business intelligence team and generate lead opportunities with prospective customers.

- Coordinate with Marketing agencies to drive the fruitful results

- Source new lead opportunities through data mining and market research.

- Manage all aspects of marketing automation to acquire new customers and nurture existing customers.

Desired Qualifications / Competencies & Skills:

- Graduate/Post Graduate with progressive marketing experience in a business-to-business environment, or the equivalent in Product Development Company.

- Hands on experience on different drip marketing tools

- Hands on exp - Excel and Advance Excel to drive the results

- Must have proven track record of achieving lead gen targets on the B2B side. Sound knowledge of best practices for demand gen.

- Must have excellent analytical skills and strong written and verbal communication skills.

- Must be entrepreneurial with strong inner drive and self-discipline.