Product Marketing Role - Internet/Online (5-13 yrs)
About the Role
Demand Generation for our recruitment solutions which includes new customer acquisition, reactivation of lapsers and cross-selling / upselling to existing customers.
- Lead generation thru social media channels with different engines
- Identify suitable lead generation channels and gather requirements/scope of work.
- Putting efforts to fetch the sizable leads from social media and marry them with the different lead extractor tools
- Collaboratively work with the sales, marketing, business intelligence team and generate lead opportunities with prospective customers.
- Coordinate with Marketing agencies to drive the fruitful results
- Source new lead opportunities through data mining and market research.
- Manage all aspects of marketing automation to acquire new customers and nurture existing customers.
Desired Qualifications / Competencies & Skills:
- Graduate/Post Graduate with progressive marketing experience in a business-to-business environment, or the equivalent in Product Development Company.
- Hands on experience on different drip marketing tools
- Hands on exp - Excel and Advance Excel to drive the results
- Must have proven track record of achieving lead gen targets on the B2B side. Sound knowledge of best practices for demand gen.
- Must have excellent analytical skills and strong written and verbal communication skills.
- Must be entrepreneurial with strong inner drive and self-discipline.