Product Marketing Role - B2B Segment - IT

"product marketing" "B2B Marketing" "Commercial"

Responsibilities:

1. B2B Marketing Strategy Definition

2. Detailed Marketing Plans, Marketing Calendar, Budgets, and Clearly Defined expected outcomes. Maximising Marketing ROI.

3. Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials- coordinating and socializing with content, creative, sales and broader organization

4. Perform industry and competitive analysis to inform the sales process and help to position and messaging

5. Perform ongoing tracking and reporting on B2B marketing initiatives

6. Develop and execute B2B marketing plans that may include SEO, SEM, PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates

7. Integrating marketing actions with external partner organizations and other functions within the organizations.

8. Managing Creative and Digital agencies. Coordinating internally with respective leads for Media, Events, and PR

9. Co-ordinating with sales teams for channel-specific marketing actions. Development of Channel Specific marketing initiatives and execution of the same.

10. Analytics and activity impact reports preparation

11. Team Management