Product Marketing Role

- Monthly analysis of sales, market share and competitors evolution (Analytical Skills and Data Crunching)

- Follow up and overall control of the assigned categories to ensure profitability

- Define and implement the strategy in line with annual marketing plans & dashboard: Pricing strategies, margin management, marketing in order to boost sales and profitability

- Manage the interaction with Sales, Trade, Supply Chain and Controlling (across all levels of the organization)

- Identify and implement improvement areas & solutions thereof for the product portfolio with a strong sense of competition mapping & distribution channels

Leadership & Energy to implement new projects

- Develop and manage the marketing plan for the said categories within the brand architecture of the company. Work closely with Brand and communication team to ensure product awareness

Product positioning

Market analysis

- New product Development in co-ordination with design and development team from plant