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04/07 Ananthi Prasad
Senior Manager at Rekrut India Consulting

Views:97 Applications:36 Rec. Actions:Recruiter Actions:0

Product Marketing Manager - Stock Broking Firm (2-6 yrs)

Thane Job Code: 1119925

Responsibilities:

- Design and implement the product marketing plan ensuring it addresses identified opportunities in our target markets across all channels.

- Owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.

- Develop product positioning and messaging that resonates with customers and differentiates our product from the competitors.

- Focus on the success of every product/feature release.Drive discovery, adoption, and frequency for every feature.

- Be the product evangelist.Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication.

- Study product and its functionality in detail and translate these technical details into benefits for the user. Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communications.

- Analyze and understand the competitive landscape across markets and industries and establish Anchanto's competitive advantage through the differentiated positioning of our products.

- Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiatives.Build and lead customer marketing programs.

- Engage in on-going dialogue with customers.

Required Skills:

- 2 - 4 years of experience in Product Marketing role.

- Knowledge of Financial Products i.e. Equity, Mutual Funds, SIP, IPO, Bonds, Digital Gold and other investment products is must.

- Experience in working on Financial B2C and Fintech products (Only From BFSI domain).

- Strong analytical skills.Experience with BigQuery, tools like Amplitude, Salesforce and Google Analytics

- We are looking for an experienced candidate who has worked on product launch, product marketing through digital campaigns on online platforms, campaign marketing, product communication, driving the digital acquisition through platform i.e. mobile/web applications for Stock broking product i.e. Equity, Derivatives, Subscription products, etc.

If keen & matching the above specifications , immediately whatsapp@7299993116

Ananthi Prasad
Senior Manager-BFSI Mid senior Hiring
Rekrut India Consulting

Women-friendly workplace:

Maternity and Paternity Benefits

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