Product Marketing Manager - Smartphone Business

Urgently hiring for "Product marketing manager" for a leading smartphone company

Note : Very strong on Corporate Communication for Product (Specifically for TV)

- Should be able to design Marketing Communication strategy for the product.

- Corporate Strategy for TV Product

- Must be from TV Category background.

Responsibilities :

- Gain an in-depth understanding of our products and determine the optimal mix avenues/channels for marketing throughout product lifecycle.

- Partner closely with product and R&D team to understand the philosophy and mindset to design the product.

- Proactively communicate value proposition to marketing teams and develop draft communication strategies.

- Handle market research to establish decision-making factors, report actionable findings and adjust strategy appropriately.

- Handle specific campaigns based on certain KSPs on products.

- Responsible for content assets for product launch campaigns.