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Assistant Manager - HR at Salezshark Software India Private Limited
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Product Marketing Manager - SaaS/CRM (6-10 yrs)
Roles & Responsibilities:
- Promote the company's products and services during the events.
- Plan and coordinate events & press conferences.
- Coordinate the design of promotional material and distribute it in online and offline channels.
- Advertise our company and products/services on various media.
- Produce marketing copy for our products websites.
- Draft and send regular newsletters with company updates.
- Join social media groups and professional platforms to discuss industry-related topics.
- Monitor corporate website and social media pages and address clients- queries.
- Network with industry experts and potential clients to drive brand awareness.
- Gather customer feedback to inform sales and product teams.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to the sales channel.
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and events, gain insight and assess against goals (ROI and KPIs)
- Negotiate & coordinate rates with vendors for marketing material.
- Build strategic relationships through collaboration with key industry players, agencies, and vendors
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Regular interaction with internal departments including Sales, Technical team other stake-holders.
- Should be able to manage a team of 8-10 members comprising of content writers, Graphic designers, and digital marketing teams.
Experience: Minimum 6 to 10 years of experience preferably in an IT product-based environment.
CTC - up to 16 LPA
Job Location: Noida, Srinagar (It is a WFH job opportunity till the time COVID-19 Pandemic is in effect. Post-Pandemic the work location will be Noida)
- Interested candidates can send their updated resume to HR@salezshark.com
Requirements:
- Proven work experience as a Marketing Communications Specialist or similar role.
- Familiarity with B2B advertising campaigns.
- Hands-on experience with content development.
- Sound Knowledge of SEO, Google Analytics, and Google ad-words.
- Experience with marketing campaigns on social media.
- Excellent verbal and written communication.
- Good presentation skills.
- MBA/PGDM or Specialized degree in Marketing, Communications, Public Relations or relevant field.
- Should be able to increase the number of inbound leads using different Marketing Mix.
- Should be able to draft marketing plans and marketing strategies for our product range.
- Proficiency in MS Office.
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