Product Marketing Manager - SaaS

Responsibilities:

- Proactively create a comprehensive content asset stack - decks, docs, videos, and web pages, mapped to market needs, product features, and industry use cases.

- Conceptualize, promote thought leadership of events & webinars on topics of interest to salespeople across industries and geographies. Over time create an engaged community of stakeholders.

- Service requests for compelling presentations, videos or docs based on customer needs through the sales cycle and collapse time to meetings and win.

- Research and analyze markets and competitors across geographies to enable sales and product teams to make decisions on roadmap, positioning, and other strategic matters.

- Work with a team of Content Marketers, Designers, and Marketers as may be required in the future to keep the engine running.

- Conceptualize compelling positioning and evaluate channels for effective launch of new products or market entry in new geographies.

Required:

- Demonstrated excellence in product marketing in leading Enterprise SaaS companies with customers in India, APAC and ANZ markets.

- Experience working with sales and product teams to translate and map market needs with solutions.

- Experience of working with CRM systems and marketing automation stack to enable automation and reporting.

- Knowledge of IT buying process and BFSI (Banking, Financial Services, and Insurance) domain would be a plus.

- Experience working in a growth stage startup.