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Associate Talent Acquisition at Zyoin Web Pvt Ltd
Views:515 Applications:173 Rec. Actions:Recruiter Actions:56
Product Marketing Manager - Retail (4-10 yrs)
Go to market Strategy :
- Target Market and Competitive Research
- Product Positioning & Feature Conceptualization
- Managing Product Launches
- Content & Messaging Strategy
- User segmentation & identifying targeted marketing strategies
Product Adoption Growth :
- Onboarding Customers
- User Engagement Strategy Execution
- Iterative Testing and Product Improvisation
- Consumer Journey Optimization
- Re engagement Strategies
- Identify and apply cross pollination opportunities
Experimentation :
- Defining KPIs and goals
- Measuring progress & assessing the impact of these products
- Monitor Key Customer Satisfaction Indicators
Team Building & Management :
- Build & manage a team to drive required efforts
- Monitor performance and plan goal setting for the future
- Define processes & roles to be followed for task execution
- Mentor existing reportees & train new joinees
Monetisation :
- Drive monetisation strategy balanced by a customer centric approach
- Identify new revenue sources and optimize existing ones
- Maximize user LTV using a combination of best working and new market practices
- Analyze ROI from products and manage changes required for maximizing it
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