MD at Employers4Employees
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Product Marketing Manager - Online/Internet - IIM/FMS/MDI/IIT/NIT/BITS (0-3 yrs)
Roles :
- Would be responsible for designing and executing user engagement campaigns end-to-end
- Will have to work with Product & Marketing teams to improve user retention and increase engagement on the App
- Would be leading the user journey flow wherein the task would be to design personalised campaigns related to a user's stage in the product journey
- Will have to iterate the product elements and optimise gauging their performance and delivery
- Tracking the spends and performance of campaigns and analyse what timing, kind of messaging, type of channel works for different categories of user segments
Requirement:
- 0-3 years of experience. Atleast 6 months into Product Marketing
- Either from IIMs or BE/Btech from IITs/NITs/BITS
Preferred if have exposure to tools like CLvertap, Moengage etc
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