Product Marketing Manager - IT

- Drive the GTM strategy for a high potential new platform product.

- Understand new markets, customer personas, products, and competition and deliver actionable intelligence to the product, sales, and other departments to maintain our competitive edge

- Work cross-functionally with both the sales and product teams to create product marketing content that clearly and effectively communicates unique capabilities of our platform in customer language

- As a lead, product marketer, build your own team for content and performance marketing.

- Create and execute high quality, high performing campaigns, assets, and activities that generate sales and builds market share

- Own Customer Marketing activities to continually educate our users about the product and company to increase user engagement, product adoption, and retention

- Measure the results/metrics of marketing activities to enable data-driven decisions on future marketing campaigns