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Recruiter at PersolKelly
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Product Marketing Manager - Chemical/Manufacturing (2-8 yrs)
Responsibilities
- Execute company's customer engagement strategy by developing highly engaging sales presentations and related sales collateral.
- Enable company's sales team with accessing, presenting and sharing relevant content during their B2B sales cycles with international clients.
- Develop and manage customer database using company's CRM system.
- Develop content and manage email campaigns, digital ad campaigns (Google ad LinkedIn), social media (mainly LinkedIn), webinars, websites and blogs.
- Manage marketing material and logistics for events where company is exhibiting.
- Measure effectiveness of content, channels, overall customer engagement and lead capture. Present reports to executives.
- Interact with marketing and design agencies as well as freelance specialists for content development, SEO and customer outreach.
Qualifications
- 2 years of marketing experience supporting B2B sales teams and proven experience of lead generation
- MBA with specialization in Marketing is highly desirable
- Prior experience of enabling B2B sales teams focused on international customers is a big plus
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