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Head at Skyleaf Consultants
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Product Marketing Manager - B2B SaaS Firm (2-5 yrs)
Job Description:
- Develop product messaging that differentiates new products and services from others in the market
- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
- Communicate the value of new products and services to the sales and marketing team
- Assist sales on calls when appropriate to provide deeper dives into the product
- Speak and present both internally and externally to promote the story of our product
- Develop and implement promotional activities such as promotions and product launches
- Use market research data to determine product pricing
- Create product content such as case studies, videos, website copy and blog posts
- Gain insight into customer use of current products, untapped opportunities and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage marketing budget and approval processes.
- This Role is with B2B SAAS based company.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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