Product Marketing Head - SaaS/Software/Cloud Applications

PRODUCT MARKETING EXPERIENCE WITH A PRODUCT COMPANY IS MUST.

(SAAS/Cloud Based Applications/Software)

MBA FROM PRIMER INSTITUTE IS MANDATORY

WOMEN CANDIDATES ARE PREFERRED

Product Marketing Head is held responsible for planning, strategizing and executing the product marketing function for SAAS/Cloud Based Applications/Software.

- Designing marketing plans and programs for product and promotional activities. The job is to ensure that their content is relevant enough to create interest for target customers. Closely work with product, business, and marketing team to understand the product, client needs, industry trends and able to create intelligent content.

- Run product launches internally and externally. Ensure the new product feature release is communicated well internally and externally

- Implement marketing and branding strategies for new and existing products, internally and externally

- Work closely with sales team to train them on messaging, positioning and value propositions.

- Maintains relations with external stakeholders by organizing and developing specific customer- relations programs; determining company presence at tradeshows and various user group meetings.

- Closely work with Partners on joint marketing efforts and maintain the existing relationships

- Consistently brainstorming and collaborating with team for new marketing ideas and strategies

- Building a massive following for companies brand on social media channels such as Twitter, LinkedIn, Instagram, Facebook.

- Incorporate marketing efforts into various departments in the organization

- Be on top of all competitions, market trends and industries to compare and create content that is innovative and original

- Create a strong product positioning within targeted sector.