Position Purpose :

- Competition Benchmarking & Market Share.

- Product Enhancement

- Market Visibility

- Customer Feedback

- Owning the P&L for a set of Trade products (LC, BG, Buyers Credit, Remittances etc.)

Sr. Key Responsibilities :

1. Competition Benchmarking &Volumes

- Scan and evaluate competition & industry best practices to ensure product offering is always contemporary in terms of offerings from a client and regulatory perspective

- Define new customer segments where product offerings can be given, and gaps addressed as identified through customer feedback / complaints

- Drive budgets for the business

2. Product Development and Enhancement

- Evaluate each variant of the product stack and constantly find ways to enhance the product offering to make it relevant for customers.

- Create a structured customer feedback mechanism to evaluate relevance of product/enhancements required to build volumes.

- Work with stakeholders like Operations and IT to enhance the delivery capabilities of the organization for an identified set of products.

- Review performance of product against benchmarks and address gaps by means of enhancement in parameters , segments, channels etc.

3. Product Penetration & Right Carding

- Ensure penetration and usage across all Credit Relationships.

- Ensure right carding at point of sale by working closely with channel/back-end initiatives and providing training to the Relationship / Sales teams

4. Market Visibility

- Ensure top of mind recall of sales channels by way of training/engagements etc. To drive product volumes

- Support sales teams by way of presales tools to ensure effective communication in the market

- Ensure visibility of all variants across digital channels

- Develop plans with Marketing to increase internal / external visibility of product offerings

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.