Upgrade to Pro Member
Founder at Vyas Consultants
Views:2797 Applications:68 Rec. Actions:Recruiter Actions:10
Product Manager - Textile (5-7 yrs)
Objective of the Role: Manage the overall performance of the brand in terms of Sales and Branding. Provide inputs to the Design, Product and Supply Chain team to meet the overall performance criteria for the Brand.
Key Responsibilities:
1. Analyse macro environment trends, consumer behaviours, internal business imperatives, and industry scenario, and develop an annual business plan.
2. Work with Department Heads / Regional Heads of each sales verticals to achieve the business plan for the Brand.
3. Identify and articulate consumer needs through market research.
4. Analyse data and provide inputs for growth prospects, change in brand positioning, brand health.
Analyse industry trends, market competitiveness of products and SKUs, consumer requirements and identify gaps in the current brand portfolio
5. Launch New Line with existing customers and Existing line with New Customers - working in tandem with sales team.
6. Commercial roll outs, pre-post evaluation of launch, implementation of New Product / Range
7. Formulate & Execute marketing mix for new launches in coordination with the Marketing team.
Evaluate need for trade promotion by analysing purchase pattern of dealers / distributors and competitive landscape for trade promotion schemes.
8. Conceptualize consumer promotion schemes and execute along with the marketing team. Track and report on competitive activities and developments and propose any activities to counter the same.
9. Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
