Product Manager - Technology/Online/Internet

Market & Customer Research

- Identify strategic product investment themes

- Identify, size and define market opportunities

- Collect competitive intelligence and market landscape updates

- Discover and prioritize areas of product that need improvement

- Deprioritize distracting Ideas

- Collaborate with user research & design team to define customer journey maps and user personas, conduct interviews to understand scenarios and needs

Product Offering

- Create and evangelize a product north star vision and roadmap

- Define overall product strategy, portfolio, and metrics

- Create alignment around the product vision and value proposition among executives, management, engineering, marketing leadership and other stakeholders; Author product position papers and investment documents

- Conduct initial build/buy/partner analysis, identify partnership and acquisition opportunities

- Collaborate with engineering to prioritize features for a product area

- Collaborate with marketing to define the end-to-end portfolio pricing, packaging, fencing strategy and conduct win-loss Analysis

- Work with UX design to create initial product mockups and wireframes

Build and Launch

- Inform overall product strategy, understanding and influencing the business's goals

- Partner with engineering to maintain and prioritize product backlog, define user stories, drive trade-off and implementation decisions during development

- Manage product launch, determine desired launch schedule

- Run preview programs with early-access customers; loop early feedback into the product

- Collaborate with marketing to create PR announcements, blog posts, demo videos, go-to-market plan, pricing & packaging, sales training, support material

Post-Launch, Sales Enablement

- Partner with engineering to monitor and regularly report on product performance, usage and other key metrics; Prioritize defects, customer feedback

- Champion hypothesis-driven usage growth; Identify and track metrics to inform product improvements

- Demo new products, features in customer and other public forums

- Collaborate with marketing to give sales demos and provide sales enablement