Product Manager - Retail Banking

Role: Product Manager

Grade: Sr. Manager

Location: Mumbai

Division: Retail Banking

Job Description:

- There are multiple vacancies for the role of Product Managers for different categories - Assets, Liabilities, Investment Services, Deposits.

The incumbent will be responsible for:

- Penetration of the products within the PB segment Customers.

- Enhancing the customer relationship value with the bank.

- Developing the customer level strategy based on customer life cycle / stage and insights.

- Manage the customer through the life cycle right from cradle to grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition prevention and win back)

- Responsible for conversion of SA into Primary or investment account from secondary accounts using assets as a lever.

- Developing hypothesis and test them using champion - challenger models.

- Customer analytics in conjunction with the business intelligence unit.

- Building customer profiles and converting the thin file to thick file.

- Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior

- Developing value proposition for the sub-segment for enhancing stickiness.

- Campaign management across channels - Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.

- Offer management and customer profitability

- Process both sales and service as well as product improvement insights

- Working with different product, policy, and customer service and operations teams for getting the best for the customer segment.

Experience & education:

- Candidate should be a post graduate from Tier1 / Tier2 B-school.

- Minimum 3 to 9 years experience in Product Management, product development, Branding, Awareness etc.

- Candidate from premier institutes of any Industry can apply for this role

- The candidate should be an MBA from a premier B-school with about 3- 9 years of experience in banking, telecom, retail, FMCG or durable industry.

Key traits of the person should be:

- Analytical and ability to swift through complex data.

- Creative marketing resource with exposure to different channels.

- Exposure to below the line marketing channels

- Sales and Marketing experience having handled a large base of customers

- Ability to put a structure and process to blue sky thought.

- Go-getter and never say die attitude.