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25/05 Sonia
HR at HRK Ventures

Views:401 Applications:145 Rec. Actions:Recruiter Actions:5

Product Manager - Personal Care Products (7-13 yrs)

Mumbai Job Code: 1101050

- Develop and execute strategic Marketing programs in accordance with Management's objectives.

- Making brand plans and execution for the brand.

- Finalize media plans such as ATL, BTL etc.

- Finalizing brand story, concept, design, communication.

- Working closely with the agency in finalization of print creative and planning print ad dates specific to regions/cities.

- Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.

- Responsible for influencer marketing.

- Monitoring product distribution and consumer reactions through focus groups and market research.

- Analysing the price of the product and thinking about its potential profitability.

- Work on upcoming launches including packaging, Communication, alliance, promotion.

- Discuss and coordinate with for new product development for product range in Vedistry.

- Meet growth objectives and contribute to overall corporate profit through new product launches.

- Develop a seasonal marketing calendar to maximize launches and strategic focus.

- Track sales (daily, weekly and monthly) and overall product performance in order to anticipate and react to the changing environment.

- Work closely with the Digital team on product promo and updates.

Women-friendly workplace:

Maternity and Paternity Benefits

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