17/01 Dheeraj Ture
CEO at Vartemis Consulting Services

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Product Manager - Mobile App/Consumer Internet - IIM/ISB/MDI/FMS (8-12 yrs)

Pune Job Code: 654700


1. Meet Business and Product Objectives

- Key owner of business and product objectives, in conjunction with country heads and the engineering head

- Ensure that all product activities are aligned towards meeting business objectives of user engagement, reach and monetisation

- Assign and track KPIs against every product initiative

2. Drive Market and Consumer Understanding, Insights and Engagement

- Work with country and marketing teams to define and understand key consumer segments, their behaviours, attitudes and needs

- Drive consumer understanding through a combination of research and analytics

- Use this consumer understanding to come up with breakthrough insights, and use them to implement product improvements that will differentiate our value proposition to consumers, and drive greater user engagement

3. Own Product Vision and Roadmap

- Key driver of product roadmap in alignment with the global product vision.

- Based on deep market and consumer understanding, and inputs from internal stakeholders. Get internal alignment on product vision so as to drive it to reality

- Identify strategic areas where the product, engineering teams, and the company need to focus and grow our expertise. Be a source of idea generation and knowledge dissemination on leading edge product and technology issues.

- Driver of product road map: identify, prioritise and, with the engineering team, drive implementation across mobile apps and website

- Set success goals for each product improvement, and drive cross-functional teams to achieving these

4. Drive Partnership Productization and Implementation for Acquisition and Monetisation

- Drive the overall plan for India partnership on-boarding, launch and ongoing success

- Work with the country teams to understand and take joint ownership of business objectives related to partnerships

- Meet with key partners to support business development and integration planning activities

- Understand various partner types, and develop standardised user acquisition and monetisation flows in conjunction with marketing/business development teams

- Work with partners and internal teams, to drive successful implementations, including coordinating product development with the Vuclip engineering team, and QA with partner and Vuclip QA teams

- Track and ensure success of partnerships, from initial pipeline to launch and post-launch iteration

5. Drive Monetisation through Paid Subscriptions and Advertising

- Understand and optimise the user journey from acquisition, to trial and engagement, to monetisation

- Be on top of trends in the payments space, with an eye to reducing friction for key customer segments in multiple geographies

- Sharpen the value proposition for premium subscribers, to optimise the conversion from free to paid subscribers

- Monetise non-paying subscribers by working on breakthrough ad propositions in conjunction with the ad-tech PM and engineering team that are consumer-friendly, while also catering to the needs of marketers.


- 8 to 12 years experience in the consumer internet space, including at least 3 years on mobile

- High degree of expertise and thought leadership in the app space, for both Android and iOS, through hands on product management or other leadership experience

- A leader who can inspire, influence and get results in a dynamic, fast-paced, changing environment

- Strong instincts for the consumer point of view, including on user experience, while also backing up this POV with hard analysis

- Highly analytical and data-driven

- Experience with working with external partners at senior levels.

- Excellent oral and written communication skills are a must

- Highly driven, strong performer under pressure, a team player

- Bachelor's degree in engineering is a strong plus; MBA from Top Institutes

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