Product Manager - Lights

Responsible for the Product management for the Lighting Range. He/She will independently hold the P&L responsibility and drive REVENUE through the Sales team with a strategic objective to achieve both short term & long-term goals of the Company. Scope of work ranges across diversified channels - Trade Sales /Institutional Sales / Export, diversified product categories and Sourcing. Prior experience of handing volume of business around 100 Cr. from Lighting business is required.

Major Responsibilities :

- He/ She will initiate and implement measurable strategies that aid in driving the business's revenue and profit goals

- Developing Strategic Road Map (Long Term / Tactical) for the category from identifying new products/segments /specifications to packaging & delivery

- Drive Product Development Strategy, Make or Buy decision, Sourcing Strategy, Category growth, Pricing Strategy, Placement Strategy, Go to Market strategy, Inventory Control.

- Lead the implementation of defined NPD projects to launch extensions/offerings that build on the category offerings

- Reviewing and approving product and packaging for major launches and re-launches

- Carry research projects to improve consumer understanding and identify consumer insights

- Analyse the past sales data to understand the past programs/ activations/ schemes and suggest improvements to the category/ channel. Analyse the competitor movements and promotions according to the current trends

- Drive the entire Product Life cycle management from New Product Development to Go to market Strategy to Maximizing the Market share across all Categories, across geographies and Channels

- Mapping Competition / Markets trends / Channels to constantly evolve the Product Strategy of the Company

- Should be able to generate revenues & improve the business in each of the categories by conducting market research, competition analysis and identifying the gaps and plugging it

- Designing Trade Schemes, Trade Marketing activities and Pricing for the category

- Determining product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders

- Demand Planning & Forecasting for SKUs across all Sales Verticals

- Inventory Management

Key Strength & Experience Requirements:

- Graduate with an Engineering & Management degree

- Should have a good sense of business and P/L. 

- Must possess good consumer knowledge

- Has to be creative, strategic, analytical and think outside the box

- Ability to deal with cross functional teams & get the work done

- Consumer insight generation through observing on consumer Behaviour

- Commercially savvy

- Person should have a good understanding of Market gap & need identification, Product Development, Pricing, Planning and Competitive Analysis

- High on energy, assertive with high maturity levels to deal with multiple stake holders

Experience: 7 + years of experience in managing Product, Positioning, Pricing, New Product development.

Skills: People Management, Extensive knowledge of Business, Marketing concepts, Product P&L Management

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