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Founder & Principal Associate at rFactor Consultants
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Brand Manager - Insurance/FinTech (5-8 yrs)
Brand :
- Work with Marketing leader to define brand positioning, and design and deploy strategies to strengthen the Companyf brand and build brand equity.
- Work with external agencies & internal team to create brand strategy, and develop a strong differentiated brand
- Lead brand marketing execution - offline/online brand campaigns, marketing mix design while maximizing the ROI through market mix modelling
- Develop a deep understanding of Company's target consumer and become his/her advocate across company initiatives
- Innovate and experiment to accelerate brand scale up
- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness
Social Brand Platforms :
Desired Qualifications / Experience :
- Build and manage Company's online brand platforms (FB, Twitter, LinkedIn etc.) and execute online brand campaigns
- Work with the in-house creative/content team and ensure high quality content development to support paid marketing initiatives\Work with online marketing groups, communities, influencers & build partnerships to deliver brand message to relevant target group
- Manage ORM for the brand
- MBA from a tier 1 institute
- 5-8 years of experience in brand management with focus on digital/social media marketing
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
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