Industry - Medical / Healthcare / Hospital

Category - Sales & Marketing

Job Type - Permanent

 Description - This position is responsible for managing the product life cycle from strategic planning to tactical activities for assigned portfolio, develop and execute go to market strategy, support sales team with product knowledge and marketing material for scientific promotion.

Client Details : 

Our client is a Fortune 500 Global Medical Device giant which is rapidly growing in India across different portfolios and functions.

Job Description : 

- Be the champion of the assigned portfolio with in-depth product & procedural knowledge.

- Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.

- Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.

- Develop, sustain and leverage relationships with key opinion leaders of assigned speciality.

- Define the golden words to communicate unique selling points and competitive advantages.

- Work closely with sales and key accounts for product demonstration and clinical selling

- Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines

- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.

- Conduct margin analysis on a periodic basis to study trends to access pricing levels.

- Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.

- Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.

- Drive CAPEX planning and execution of demo set deployment and achieve productivity targets

- Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget

- Partner with SCM for rolling forecast and inventory level of new and priority products.

- Develop and implement feedback channels to ensure franchises are following marketing plans.

- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential

- Work with sales managers on sales roadmap validation and analysis

Deliver product training to sales team, content development and structuring of digital content repository for online references

Profile : 

Academic qualifications :

- MBA/PGDM is preferred, from a Top B-School + 2-4 years of work experience in marketing/ Product management in health care industry (Devices/ Pharmaceuticals/ Life Sciences)

- Also open to look at Non-MBA candidates with proven marketing/ product management experience in Medical Devices Industry.

Personal Attributes :

- Team-player with exemplary interpersonal and problem solving abilities

- High energy level, discipline, humility and sense of responsibility

- Learning agility and passion for taking on challenges

- Self-starter with high action orientation

- Demonstrated strong communications & presentation skills.

Job Offer : 

An opportunity to work with a fast growing organisation, certified to be one of the "Best Places to Work".

They offer a unique opportunity to move across portfolios and functions with excellent career growth for great performance.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

Contact - Utkarsh Gupta - +91 124 452 5469

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